One of my closest friends is a serial wine shopper. No matter what’s on his plate over the course of a busy day, he manages to find time to sneak over to Costco for a peek at its ever-revolving selection of wines.
How do I know? Well, first my phone rings. “Hello Robert, this is Larry,” and so the conversation begins. “They’ve got blah blah blah at such-and-such a price. What do you think?”
I think Larry should sign up to have Wine Review Online reviews sent to his mobile phone by text message! This is an exciting new service in partnership with Palo Alto-based Review2Buy Inc.
This is a free service (standard text message rates apply) and it’s easy to use. Simply text “Go” to 738439. You’ll receive a confirmation reply. Press reply and send “Yes” to 738439, and you’re all set to put the service to work for you the next time you’re browsing for wine.
To access a Wine Review Online review, text the name of the wine (be specific) to 738439 and within seconds the review will be delivered to your phone. For a full tutorial, visit Review2Buy.com, and don’t forget to click on the wine icon.
The service was a sensation when it made its debut recently at DEMO ’08 in Palm Desert, California, and enjoyed big media expsoure in Business Week (here), the San Jose Mercury News (here) and (here), and U.S. Today and many other publications (here).
So Larry, next time don’t call me. Text 738439, and if we’ve reviewed it, you’ve got it at your fingertips!
And there’s an added perk for those who follow the medal-winners at major wine competitions. Silver, Gold and Platinum medal-winners from this year’s Critics Challenge International Wine Competition, and Silver and Gold winners from the San Diego International Wine Competition will be posted on the WRO Reviews pages and delivered to your mobile phone by using this same service!
EDITOR’S NOTE: For those of you who can’t remember numbers, 738439 spells out REVIEW on a normal mobile phone keypad.
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